In this viral film, Jeff Gordon celebrates the bold ingenuity of a zero calorie cola in disguise by taking one unsuspecting car salesman on the test drive of his life.
Earned over 26 million views in less than a week.
We wanted to leverage Jeff Gordon's 10 year partnership with Pepsi MAX in an interesting way. The challenge was creating a piece of content that would appeal to a larger audience and break out of the niche following in the motorsports world.
CCO: John Norman
ACD: Will Esparza
Producer: Jeff Yee
Production Company: Gifted Youth
Director: Peter Atencio