It’s no secret that we like to post the best version of our lives—and our relationships—on social media.
And perhaps no demographic spends as much time with these posts as young adults—the same young adults, ages 18-24, who are at the highest risk of relationship abuse.
So it’s crucial for us to remind young people real life happens behind the post.
First you'll see a :30 broadcast of our couple Bryan + Brad.
Then our short film featuring our hero couple Will + Zoe.
And below, the 10 unhealthy relationship signs featured in the film. We featured all 10 films within the One Love instagram account, behind seemingly picture-perfect social posts, of the couple. But it wasn't until you actually clicked on them, when a viewer would learn the truth #behindthepost.
2018 - Cannes Lion Silver Film Lion - Film Lions - B13 - Not-For-profit/charity category
2018 - American Advertising Awards (Addys): Internet Commercial - Gold - Behind the Post - One Love Foundation Internet Commercial Campaign - Gold - Behind the Post - One Love Foundation Branded Content & Entertainment for Television - Silver - Behind the Post - One Love Foundation Film, Video & Sound Branded Content & Entertainment Campaign - Bronze - Behind the Post - One Love Foundation
2018 - Webby Nominee: Public Service & Activism and Film & Video Public Service & Activism categories
Official judge of the AICP 2018 Award Show - Cause Category