We were tasked with launching Samsung's new curved dynamo of a TV. THE TV, TVs Been Waiting For. So we thought we'd let the denizens of our TV screens react to their new homes. We also thought it required The Last Jedi's Rian Johnson to shoot it.
Along with the films, we created larger than life curved billboards in OOH. We worked to create replicas and feature them in prime locations like Sunset Blvd in LA + Times Square. We featured Godzilla for film, Destiny for Gamers, and Cosmos for the space geeks out there.