For Super Bowl LIX, we made a social video that shows how Google Pixel's AI –– Gemini –– can help you talk a big game during the Big Game.
It’s no secret that we like to post the best version of our lives—and our relationships—on social media.
And perhaps no demographic spends as much time with these posts as young adults—the same young adults, ages 18-24, who are at the highest risk of relationship abuse.
So it’s crucial for us to remind young people real life happens behind the post.
First you'll see a :30 broadcast of our couple Bryan + Brad.
Then our short film featuring our hero couple Will + Zoe.
And below, the 10 unhealthy relationship signs featured in the film. We featured all 10 films within the One Love instagram account, behind seemingly picture-perfect social posts, of the couple. But it wasn't until you actually clicked on them, when a viewer would learn the truth #behindthepost.
2018 - Cannes Lion Silver Film Lion - Film Lions - B13 - Not-For-profit/charity category
2018 - American Advertising Awards (Addys): Internet Commercial - Gold - Behind the Post - One Love Foundation Internet Commercial Campaign - Gold - Behind the Post - One Love Foundation Branded Content & Entertainment for Television - Silver - Behind the Post - One Love Foundation Film, Video & Sound Branded Content & Entertainment Campaign - Bronze - Behind the Post - One Love Foundation
2018 - Webby Nominee: Public Service & Activism and Film & Video Public Service & Activism categories
Official judge of the AICP 2018 Award Show - Cause Category
We took two well known goths, Tryst and Glen, to Mexico and filmed this commercial showcasing how all the amazing features of Pixel help you have your very own perfect day. We hope you enjoy.
No it didn't run. No, we didn’t finish it. Yes we're still sharing it.
For legal purposes this spot cannot air publicly so I have a password on it. HMU if you’d like to see it.
The world is more than what we can see with the naked eye. Everything on our planet is connected, and ESRI helps us see things for what they really are: a perfectly harmonious system that allows people to understand relationships in ways they never noticed before or even thought possible. When you look at the world with ESRI location technology, you can understand how it all works together, and harness the complexity of the world around us to find efficiencies in business, help build a better planet, and most importantly, see what others can’t.
We developed our first ever Kenny Gingtone, the ringtone exclusive, only available on the Google store with our boy KG. To promote the ringtone we made a 90s style throw back music video telling people all about it.
To compliment this exciting innovation we put on the FIRST EVER on-hold concert starring KG himself.
Hold For Me is a helpful tool that allows you to skip the line and carry on with your life, so we had Kenny help us promote. Because even KG is too busy to listen to his own hold music.
Spoiler alert: plastic pollution is destroying our oceans. For the 2021-2030 United Nations Decade of Ocean Science, Conservation International needed a campaign to inspire solutions to eliminate ocean plastic. Instead of traditional fear tactics or tugging on the emotional heart-strings, we focused on the imagination of children as a metaphor to encourage us all to think bigger.
Aided by the voice of explorer and conservation advocate Philippe Cousteau (son of legendary oceanographer Jacque Cousteau), the campaign reached millions of people from all over the world and asked them to submit their crazy ideas.
A crazy campaign needed even crazier illustrations to get people’s attention, so we made posters to promote the films and encourage people to submit their crazy ideas.
Creatives: Tyler Kirsch | Bert Marissen | Kristina Krkljus Director: Augusta Dayton Poster Designs: Bert Marissen
Google Pixel 7a comes with countless helpful AI-powered features like Magic Eraser, Extreme Battery Saver, and Live Translate.¹ Powered by the efficient and effective Google Tensor G2 chip, Google Pixel 7a is designed to make your life just a little easier. We introduce #FixedOnPixel — brought to you by the only phone engineered by Google.
This is the Google Pixel 8 Refresh Global Campaign. Showing the fun in – and everyday use cases of – Google Pixel’s leading AI capabilities.
We were honored to work on the first-ever campaign for Morning Edition. The main push was to improve listenership and also attract a younger demographic.
As news becomes increasingly oversaturated with sensationalized stories, it’s more important than ever to stay fully awake to the world by listening to the objective programming on NPR Morning Edition.
In the past 100 years, we’ve gone from the Model T to the Tesla; from the typewriter to the touch screen; from the switchboard to the smartphone.
Yet American high schools have remained frozen in time.
XQ: The Super School Project set out to change that, starting with the largest open call in history to rethink high school.
While applicants across the country self-assembled into teams to reimagine high school, we hit the road to celebrate the communities working hard toward change with XQ: The Super School Bus Tour.
In September 2016, we announced America's first-ever Super Schools and are continuing to honor and support them on their journey to create high schools worthy of America's students.
For Emerson Collective
From the singular moments of Black exceptionalism to the treasured nuances of Black America. Black History Month is a reminder every Black life is of value worthy of respect and inclusion. Expressions from Black culture are more than bridges to what has happened or windows into what's going on. They are prompts to understand the urgency of what should be, and standing invitations to create empathy for all.
In this viral film, Jeff Gordon celebrates the bold ingenuity of a zero calorie cola in disguise by taking one unsuspecting car salesman on the test drive of his life.
Earned over 26 million views in less than a week.
We wanted to leverage Jeff Gordon's 10 year partnership with Pepsi MAX in an interesting way. The challenge was creating a piece of content that would appeal to a larger audience and break out of the niche following in the motorsports world.
CCO: John Norman
ACD: Will Esparza
AD: Kristina Krkljus, Jennifer Tranbarger
CW: Armando Samuels, Ben Becker
Producer: Jeff Yee
Production Company: Gifted Youth
Director: Peter Atencio
Sneak past Stormtroopers through a maze of giant presents as the gang continues their quest to light the ridiculously giant tree. See the full story at Target.com/Adventure
Milk Music has one thing that no other streaming service has: an intuitive dial that lets you discover new music without a lot of effort. We decided to bring that dial to life.
25.7 Million YouTube Views
AdAge Most Viral Video 2014
We were tasked with launching Samsung's new curved dynamo of a TV. THE TV, TVs Been Waiting For. So we thought we'd let the denizens of our TV screens react to their new homes. We also thought it required The Last Jedi's Rian Johnson to shoot it.
Along with the films, we created larger than life curved billboards in OOH. We worked to create replicas and feature them in prime locations like Sunset Blvd in LA + Times Square. We featured Godzilla for film, Destiny for Gamers, and Cosmos for the space geeks out there.
The Galaxy S6 and S6 Edge are undoubtably the most beautifully-crafted devices Samsung has ever created. To introduce our new global campaign line, 'Next is Now' and these premium new phones to the world, we created a world inspired by the products themselves—upscale, artful spaces filled with light, color and incredible design. The film debuted at the Mobile World Congress in Barcelona.
Learn more: http://www.samsung.com/Galaxy
This is the story of three kids, a dog and an epic quest to light a ridiculously giant tree.
It is an interactive representation of our broadcast campaign, that tells our story in greater detail - and allows children and families to spend time together during the holidays.
THE CHALLENGE
Create a modern, engaging brand experience that enhances the holidays, in a way that only Target could.
THE APPROACH
Give families a gift they could enjoy together, anytime and anywhere: an interactive storybook, that took readers on an epic holiday adventure, as three kids and a dog set out on a journey to save Christmas.
THE IMPACT
119,000 families enjoyed 19,000 hours of story time together, spending an average of nearly 8 minutes interacting with our story.
Trailer: Bullseye went on an adventure but since he’s a dog he can’t tell you about it. So he asked Neil Patrick Harris to narrate ‘The Holiday Odyssey’, a free digital storybook for the whole family:
Football legend Barry Sanders finally reveals the real reason he retired as he makes his triumphant return to football in EA SPORTS Madden NFL 25 with Pepsi MAX.
Chief Creative Officer: John Norman
Director: Matt Dillmore
Chief Creative Officer: John Norman
Creative Director: Zach Hilder
Creative Director: William Esparza
Art Directors: Kristina Krkljus, Jenn Tranbarger
Copywriters: Anne Sanguinetti, Kathleen Swanson
Despite being Note-orious for its large display, the Galaxy Note 4 is so much more. It’s Note just a phone – it’s a conversation starter.
Director: Jake Szymanski
Production Company: Gifted Youth
Agency: 72andsunny
We were asked to accompany the Diet Pepsi shoot with David Beckham and Sofia Vergara and create a "viral video." Which is always a fun request. We shot it in 15 minutes, and it ended up being a great success.
This video sparked a chain of copy cat videos where people try and take the same shot as David Beckham.
CCO: Rob Schwartz
AD: Kristina Krkljus
CW: Armando Samuels
Video Producer: Stevo Chang
All throughout the first season of The X-Factor, Simon Cowell’s American Idol surrogate show, one of the prizes dangling before the eager contestants was the opportunity to appear in Pepsi’s upcoming Super Bowl ad. The show’s winner, Melanie Amaro, sing's before the Rocket Man himself, Sir Elton John.
CCO: Rob Schwartz
GCD: Brett Craig
CD: Xanthe Wells
AD: Kristina Krkljus
CW: Armando Samuels
Executive Producer: Mila Davis
Senior Producer: Nancy Sanders
Assistant Producer: Stephanie Dziczek
Production Company: Biscuit Filmworks
Director: Noam Murro
DP: Jeff Cutter
The real cola taste with 60% less sugar of Pepsi NEXT is simply unbelievable. So unbelievable, in fact, that trying it makes the unbelievable seem ordinary.
Agency: TBWA\Chiat\Day Los Angeles
"Baby" Director: Joe Pytka
"UFO" Director: Dante
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Directors: Marlon Hernandez, Xanthe Wells
Associate Creative Director: Gregg Clampffer
Art Director: Kristina Krkljus and John Baker
Copywriter: Armando Samuels and Chris Jones
Executive Producer: Mila Davis
Senior Producer: Nancy Sanders
Assistant Producers: Kaitlin Moore and Stephanie Dziczek
